Hong Kong style and culture site Sassy brings us this short writeup of the hip boutiques and eateries along Gough Street, which may be a contender for the title of ‘coolest’ street in Hong Kong. However, we should ask both “What is cool?”, and “For whom is this cool?” Who decides the standard of appreciation for a street or neighbuorhood, the tourist, the local inhabitants, the society as a whole? As we search in our ethnographic musings for authenticity and genuine experience, we can wonder is this new face of Hong Kong island’s ‘noHo’ area actually cooler than the one it replaced? Have a stroll along Gough Street and decide for yourself. Read more…